We are all sensitive to the shape and dimension of our own face and the faces of others. When the balance is pleasing, the eye and mind are attracted to them. People are aware of areas of their face that are excessive or deficient. This may occur in the form of a weak chin, flat cheekbones, a narrow jawline or a pointed chin.

The contour of the chin, the nasal profile, and the angularity of the jawline all exert an effect on facial beauty. For example, a strong nose will accentuate a weak chin. A chin implant can restore facial harmony and give the entire profile a more pleasing balance. Building up a small chin can improve the configuration of the jaw-neck line to effectively reduce a "double chin". Chin augmentation is also easily combined with removal of neck fat via precision liposculpture to improve the overall jawline.